WELCOME

TO THE WORLD OF 2WOOU – A NEW WAVE FINNISH FASHION BRAND THAT WILL REVOLUTIONIZE YOUR VIEW OF SUSTAINABLE FASHION

Our founder, Heli Barić, is a multidisciplinary professional spanning creative and technical fields, with a background ranging from a degree in production engineering to digital art and fashion design. Heli has lived and breathed international business and culture, and now she brings this rich experience directly into 2wooU’s designs.

At 2wooU, we believe that fashion can be ethical and ecological without losing its credibility. Our mission is to challenge fast fashion by offering garments that not only look good but also feel incredibly comfortable to wear – and best of all, are made to last.

2wooU was born in response to the question of why the world needs another fashion brand. The answer is simple: we offer something you won’t find anywhere else.

Our garments are more than just clothes; they are a message of responsibility, quality, and timeless style. Each piece is carefully designed with both the environment and the wearer in mind.

Our collection, "Urban Nomad", is inspired by freedom and timelessness – the perfect companion for adventures in the urban hustle or peaceful moments in nature. Our collection is designed to be versatile, fitting various body types, and our relaxed sizing ensures that you find the perfect style for you, whether it’s snug or comfortably oversized.

2wooU challenges you to view fashion with new eyes. We do not just sell clothes; we offer an alternative for those who want to make conscious choices without compromising on style.

Join us in creating fashion that respects both our planet and your individuality. Welcome to the world of 2wooU – because the fashion of the future is ethical, ecological, and above all, absolutely cool!